Legal Document

Privacy Policy

Effective Date: February 2026

At lura.ng ("Lura", "we", "us", "our"), we respect your privacy and are committed to protecting the personal data of our users (Sellers) and their customers. This policy explains what data we collect, how we use it, and how we keep it safe.

1. Information We Collect

We collect information to provide, maintain, and improve our AI Sales Agent platform. The data we collect falls into two main categories:

  • Seller Account Data: When you register for an account, we collect your name, email address, phone number, and billing information.
  • Customer Interaction Data: When your customers interact with your AI Agent, we collect chat transcripts, captured lead information (such as customer names, emails, and WhatsApp numbers), and basic usage metrics (timestamps, interaction duration).

2. How We Use Your Data

We strictly use the collected data to operate and improve our services. We do not sell, rent, or trade your personal information or your customers' data to any third-party data brokers. We use your data to:

  • Provide, operate, and maintain the Lura AI platform and dashboard.
  • Process transactions and send related billing information.
  • Display lead capture information securely within your Seller Dashboard.
  • Send technical notices, updates, security alerts, and support messages.

🤖 AI Models & Third-Party Sub-Processors

To provide intelligent conversational capabilities, chat transcripts from your widget are securely transmitted to our trusted Large Language Model (LLM) providers via API.

  • No Public Training: We enforce strict API data privacy agreements with our AI providers. Your chat transcripts and product knowledge bases are not used to train public foundational AI models.
  • Payment & Email Processors: We use secure third-party services (such as Paystack for billing and Brevo for transactional emails). These providers only receive the specific data necessary to perform their functions and are bound by strict confidentiality agreements.

3. Data Security & Retention

We implement industry-standard security measures, including SSL encryption and secure database architecture, to protect your data from unauthorized access, alteration, or destruction. We retain Seller Account Data and Customer Interaction Data for as long as your account is active. If you delete your account, your data will be permanently purged from our active databases in accordance with our retention schedules.

4. Cookies and Tracking

We use essential session cookies to keep Sellers authenticated while navigating the dashboard and to ensure the proper functioning of the AI chat widget on external websites. We do not use intrusive cross-site tracking cookies for advertising purposes.

5. Your Data Rights

As a Seller, you have full ownership of your data. You may access, export (via CSV), or delete your captured leads and chat histories at any time directly from your dashboard. If you wish to permanently close your account and erase all associated data, you may contact our support team to execute a full deletion.

6. Changes to this Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of any material changes via email or an announcement in your dashboard.

If you have any questions or concerns about how your data is handled, please contact our Data Protection Officer at privacy@lura.ng.